Home Cinema System or Media Room?
There's nothing quite like being able to enjoy an immersive cinema experien...
IMAX is renowned for being, arguably, the best cinema experience at the local multiplex with its giant screens, improved audio and alternative aspect ratios.
IMAX Enhanced aims to bring that premium experience to the home cinema and media room environment.
We think it has great potential in the CI space, providing a fantastic opportunity for our businesses to engage with existing and new customers. Launched late last year, IMAX Enhanced is both a new licensing and certification program for home entertainment equipment.
The IMAX brand is the ‘go to’ for those looking for premium entertainment experiences.
To qualify and carry the IMAX Enhanced logo, the highest-end TVs, sound bars, AV receivers must meet carefully-prescribed performance requirements established by IMAX, DTS and Hollywood’s leading colour experts to create a consistent and higher bar for image and sound specs on premium devices.
By marking home cinema equipment with the IMAX Enhanced logo, IMAX is adding its stamp of approval to what it considers to be the best performing AV products.
The IMAX Enhanced logo, already starting to appear on some 4K Blu-Ray disks, means that the content has an expanded aspect ratio and immersive sound (other immersive sound formats like DTS:X and, more commonly, Dolby Atmos are already featured on many Ultra HD Blu- Rays; and DTS:X is the core codec behind the immersive sound format used in IMAX Enhanced).
IMAX digitally re-mastered content for the home environment will, it is claimed, provide the sharpest 4K HDR images and powerful, immersive sound as the filmmaker intended.
MAX is designing an ‘IMAX Mode’ for the enhanced devices that will be meticulously calibrated to play digitally re-mastered content to deliver the best viewing and listening experience on that device. This advanced process accurately reduces noise and grain under the filmmaker’s guidance to best optimise the content for a much higher quality, higher brightness 4K HDR display format.
Without this technology, high-dynamic range content can sometimes look worse than what was originally seen and intended by the filmmaker due to excessive noise and grain in the film.
Cyberhomes delivered a technically excellent home cinema, securing first place in the Best Home Cinema £120,000 – £340,000 category at the EMEA 2018 CEDIA Awards.